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Beautiful red Idea Book from my father Bruce Mau's signature!

The last time I remember collecting signatures was along time ago at Disney World, Tom & Jerry, Cinderella, Minnie Mouse… and now Bruce Mau!  I asked him to sign my sketchbook for good mojo, as well as bought his book Massive Change which he signed and I started reading. Although his talk tonight at Pratt  and his book are a little overwhelming I feel tons of wonderful ideas brewing in my noggin.  I’m super pumped to start designing my future so that I can eventually work on changing the world.

Bruce Mau’s Incomplete Manifesto for Growth

I know this is probably old news, but I felt super inspired when I read it this morning.  Bruce Mau is coming to Pratt Brooklyn tomorrow and I think I’m going to go for sure.

Bruce Mau’s beautiful website.

1. Allow events to change you.
You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

3. Process is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to
be there.

4. Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep.
The deeper you go the more likely you will discover something of value.

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